About Us
HR-Benefit Advisors is one of the largest employee benefits consulting and administration firms in the country, offering products and services to help businesses navigate the ever-changing landscape of the employee insurance industry since 1993.

HR-Benefit Advisors is one of the largest employee benefits consulting and administration firms in the country, offering products and services to help businesses navigate the ever-changing landscape of the employee insurance industry. Hundreds of companies work with the HR-Benefit Advisors team to provide world-class benefit programs to their employees.
Since 1993, HR-Benefit Advisors’s focus and expertise has been building strong relationships with our customers to provide the ultimate service experience. Take a moment to look around our site to learn more about us – discover the way we do business and hear from the HR directors we work with everyday.
Since opening its doors in 1993 under the leadership of Mike Colao and Gary Mink, HR Benefit Advisors has experienced significant growth and change. Although the healthcare landscape continues to shift, our goal has always been to keep up with the trends. To serve the ever changing needs of our clients, we’ve expanded from a two-man shop to a full-service team of 16 associates. Our leadership has transitioned from fearless founders to next generation visionaries, adding a Buffalo location and continuing to add new services to our portfolio.
With a long history of serving businesses in the Northeastern United States, HR Benefit Advisors strives to build strong relationships with our most valuable stakeholders – our clients!
What does this mean for our clients?
An unparalleled experience for every person that interacts with HR Benefit Advisors. Our goal is to make your lives a little easier. To help you answer the hard questions. To enable you to be a better resource to your company’s employees. To find ways to control costs in these times of financial uncertainty. To make it possible for you to get home a little earlier to your families at the end of each day and rest better at night knowing that we’re behind the scenes working on your behalf.
Headquartered in Rochester, New York, HR Benefit Advisors is proud of our history rooted in Western New York, and we’re looking forward to continuing our story.
Our Mission:
To provide our clients with the wisdom and tools necessary to build a more engaged, productive and loyal workforce.
Our Values:
- Customer service is our first priority
- Innovation helps us discover new solutions
- Education is the key to success
- We must give back to improve our community
- Team work allows us to reach our goals
Interested in joining the team?
At HR Benefit Advisors, we are always looking for talented, committed people to join our team.
If you’re interested in joining our team, or have questions about available positions, feel free to call our office for more information or submit your resume following the instructions above. If you’re curious about our benefits plan, you can take a look for yourself by browsing our employee benefits website.
HR Benefit Advisors is committed to improving our community, state and world through active volunteerism, financial support and partnerships with nonprofits. We believe that giving of our time and talents can be a positive force for change in the world today.
Our deep belief in philanthropic service led to the creation of HR Benefit Advisors’s Corporate Social Responsibility Program. The goal of the Program is to inspire and challenge employees to find innovative ways to fulfill unmet social needs. Our employees are actively involved in selecting the causes included in our Program, and corporate giving is determined by the interests and concerns of our staff. When employees are out in the community, they serve as brand ambassadors who represent goodwill for the company.
Listed below are the nonprofit organizations that HR Benefit Advisors partners with to help fulfill their missions. As we receive requests or needs arise in the community, we’re adding to this list. If your organization would like to be considered for our CSRP, please email info@hr-benefit.com.
- United Way
- Volunteers of America
- Doctors Without Borders
- Second Harvest
The HR Benefit Advisors team strives to be the most educated and professionally credentialed benefit advisory team in the country. As one of our five values, we believe education is the key to success. Our experienced staff is prepared to assist our clients with everything from consulting to administration.
We consider ourselves a family. The office is full of energetic, committed individuals who strive daily to meet the needs of our clients. At the same time, we enjoy learning about each other and building relationships with fellow colleagues.
On any given day, you’ll find employees in the break room chatting during lunch about their weekend, or a group of people organizing an after hours activity. Staff members share in each others’ passions to run marathons, play guitar, experiment with photography, or volunteer at the local food bank. Every Monday morning, the team comes together to go over goals for the week, and celebrate in personal and professional successes.
We also practice what we preach to our clients “ we stress wellness in the workplace by focusing on healthy eating and exercise. We ask our carriers to help us out by bringing in fruit and other healthy alternatives instead of doughnuts. We believe in wellness so much that our employee benefit package is actually tied to wellness incentives!





